“I am real”
To Set New Standards In The Food and Beverage Industry
BanglaDutch Developments Ltd Company has recently launched a premium
juice line “I am real”
which promises to offer similar
nutritional and health benefits as are found in real fruits. Juice is of course
not a new product, but by branding their juice “I am real,” the company is
clearly responding to a demand for unadulterated food in Bangladesh.
Consumers are often unsure if the
food they purchase in the country’s markets and grocery stores is hygienic and unadulterated,
given the considerable evidence that
many perishable food items are treated with formalin(formaldehyde) to
preserve freshness.
The adverse affects of high
levels of formalin have been discussed on various forums. While measures have
been taken, it has also given rise to a new sector which trades in “formalin
free fresh food”.
“I am real” and “formalin free food” may be the
beginning of a megatrend in Bangladesh
where people are more conscious about the quality and purity of food and its
overall impact on general wellbeing and health. Low GI rice is already being
sold in selective locations in Dhaka. The near future may see retailers increasing their stocks of healthier alternatives
such as organically grown foods.
BGMEA and SEDF awards
eco compliant companies.
25 garments manufacturing companies
were awarded for their initiatives in implementing rigorous measures to allow
for sustainable development practices within their factories. The focus was on
areas such as waste management, noise pollution, chemical and hazardous
materials management and more.
These awards will hopefully symbolize the revival of the
RMG industry which has suffered severe blows to its international image due to
factory fires and other malpractices.
The recent spate of fires could have
been prevented had safety measures for employees been taken into
considerations. Moreover, installing basic facilities such as fire
extinguishers, water sprinklers and smoke detectors should perhaps be high on
the list of priorities, since achieving sustainable growth in the long run will
be a difficult task if key assets such as human resources are neglected.
While rewarding companies is
likely to encourage more of them to take initiatives to implement sustainable business operations, perhaps it
should also include more extensive focus
on improving conditions for laborers. Moreover such awards appreciating
companies for their effort to create safer work environments may well complement
recent initiatives to help gradually rebuild the tarnished image of the RMG
sector.
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