Changes in Consumer Behavior as Hartals Take a Toll on
Domestic Consumption.
The series of shutdowns has led to a marked change in the
purchasing behavior of domestic consumers.
Demand for certain goods, such as groceries and basic necessities, is
inelastic and businesses providing these goods will likely continue to maintain
profitability.
Worst hit, however, are those businesses that depend on
impulse, convenience, or high involvement purchases to sustain their
profitability. This is particularly seen in the entertainment and clothing
industry. For example, forced closures
during hartals undermine clothing sales at small boutiques in the lead up to
important national occasions such as Language Day, Pohela Falgun and Boishak.
Given that these shutdowns are likely to continue until the
election of the new government, companies catering to a niche market have to
think of alternative means of engaging consumers to ensure that specialty goods
sales do not hit rock bottom.
The trend has already started in the fashion retail industry
where many smaller boutiques and independent business are turning to e-commerce
and using social media such as Facebook and Pinterest to conduct sales. These
businesses offer online catalogues of their goods, which can be ordered via
telephone, text message or email and delivered to the customers’ doorstep. In many cases, deliveries can take place on
weekends when roads are less crowded, resulting in lower fuel charges.
This business model may prove feasible if targeted at
younger more tech savvy consumers.
Moreover, it might further incentivize telecom companies to upgrade
their services in order to permit greater use of multimedia messaging services
and other features to facilitate e-commerce.
Joint Media Awards for Anti-Corruption Reporting
Four media personnel were recognized for their efforts in
exposing issues related to mismanagement
of public finance and corruption across different industry sectors
. The Thomas Media Foundation 2012-2013 Inquirer award recipients
investigated various cases of corruption or a lack of transparency within the
health sector, Bangladesh Railway and public banks. Their reports not only
revealed details of misappropriation of public funds but they also highlight
the potential for high quality investigative journalism in Bangladesh.
Such awards perhaps mark the emergence of a new era in
Bangladeshi society, where the media has become increasingly empowered. Reflecting greater press freedom, media
outlets have aggressively covered a wave of corruption scandals surrounding the
Padma Bridge and Hallmark- Sonali Bank loan scandal. As a result, the general public is more aware of
the causes of corruption and in a better position to demand change.
With greater oversight, perhaps the time has come for government
agencies and private sector companies to initiate changes and incorporate ethical
practices in their operations to avoid public relation disasters that will tarnish
their image. To ensure that this positive trend continues it will be necessary
to continue to reward good journalism and to ensure that reporters are given adequate
protection and security from those entities who fear being exposed for their
wrongdoings.
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