Affluent consumers on the rise: study
Bangladesh has been reported to be ahead of some of its neighbors in generating more middle-income and affluent consumers recently. This is welcomingly sensitive to the prospective consumer product companies. The Boston Consulting Group reported that Bangladesh is adding 2 million people to the Middle and Affluent Class (MAC) every year which can triple from the present number of 12 million to 34 million people in 2025. Consumer product companies thus may home in on the 10.5% annual growth of Bangladeshi MAC, ahead of the growth of Indonesia, Myanmar and Thailand. Currently, Bangladesh only has 7% of 160 million people in the MAC, far behind Vietnam and Indonesia, despite having higher growth numbers.
