Global consumers are becoming more interested in Bangladesh, streamlining with the emerging confidence of urban consumers. Holding established positions are global brands like Nestle, Modelez International, Del Monte Philips,VLCC, etc. Toshiba and Panasonic are planning to independently operate, without partnership with local marketers. SC Johnson and Son last year already acquired top brand product line ACI Aresol, insect sprays, air fresheners and toilet cleaners.Philips Electronics are the recent company to expand their product lines
With 16 million consumer base, it is a harvesting site for global brands. Consciousness and purchasing capacity are helping achieve economic growth. This is the rising middle class population who are preferring branded products and backing it up their purchasing power. Bangladesh showed an annual rise at 6% from 2009-2013 and should grow at 7% between 2014-2018.
Consumers showed interest in personal care, home care and tissue hygiene with growth of 15%, 12% and 20% each from 2009-2013. With a US $139 bn in 2014, similar to Finland's, per capita is low at US $880. Till 2030, 1.6 million urban population is estimated to grow ahead of the regions other consumer markets. With the right products, opportune global brands can be expected to capitalize.
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