Initiatives on Cyber Security

Cyber security is getting a lot of attention in these past few days. Fresh in our frightful and alert minds, we had the ATM scam. Now we are all getting worked up about getting our SIM biometrically registered with various slogans and inspirational offers. What about the flip side? The significance of being online in our lives is stepping onto a new step though online payment and personal information disclosure. This post features a few activities happening towards a word of caution

Calls for stronger cyber security get louder
On a seminar on integrating VAT e-payment, some top policymakers suggested that every precaution is fore sought to safeguard online financial transactions. Giving caution to the wind, they expressed the risks we are posing to ourselves by integrating our lives and money online. Since it is common knowledge that FBI, WB and IMF has also been caught under fire of hackers, the Bangladesh Bank Governor expressed the need to be cyber secure. Already many systems are in place and further being suggested.

Digital Marketing

Talks about electronic and social media does not seem to end! While we are busy posting anything and everything left and right, targetted businesses are clawing their best to reach customers through their online presence. So who is doing better? Us or them? A random individual post to a friend or a digital media marketing promo to the community? Read on. Today we talk about the Return On Investment of Digital Marketing.

What’s the ROI of Digital Marketing?

The link seems to initiate reader engagement by claiming that, Social posts mean Nothing! But it starts further reasoning by throwing out a common diplomatic phrase: "it depends".