Bantora Kun launched in capital to bolster Japan-Bangla trade, cultural ties
A different kind of positive step has been taken by Japan to brighten the image of Bangladesh in Japanese people’s perceptions. A bright yellow Royal Bengal Tiger mascot has been launched by the Japanese business community, to promote Bangladesh and trade relationship with Japan. Naming the mascot with their own style of language, but with some Bangladeshi touch, it is called “Bantora”: ‘Ban’ referring to us and ‘tora’ meaning tiger.
A different kind of positive step has been taken by Japan to brighten the image of Bangladesh in Japanese people’s perceptions. A bright yellow Royal Bengal Tiger mascot has been launched by the Japanese business community, to promote Bangladesh and trade relationship with Japan. Naming the mascot with their own style of language, but with some Bangladeshi touch, it is called “Bantora”: ‘Ban’ referring to us and ‘tora’ meaning tiger.
A joint initiative by Japanese
associations of commerce and business in Bangladesh, Bantora was initiated to
brighten the Bangladeshi image of a country in a spiral of natural and man-made
calamities. With 230 japanese businesses operating in Bangladesh and also the
allocation of a space in the specialized economic zone in Chittagong, Japan is making
efforts to boost business with Bangladesh, their second largest garment trading
partner after China. Future possibilities of expanding from the current figure
of around US $2.5 bn towards US $4 bn will be helped by this step, given
Bangladeshi garment exports are already duty-free in Japan.
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