... Continued from yesterday
So in the final checklist of how to promote your mobile apps, which is a very popular market right now in Bangladesh, we highlight the technical side of app promotion. This list is ordered similar to the last few days. There are many aspects of marketing through channels that are coming into the country, but some of them are still not established yet. Only those which are relevant, and there are quite a few, have been presented today.
Promotional content designing and dissemination:
57. Design wallpapers and posters that your users will love. Distribute them to those who will actually care to put them up and promote your app for you!
19. Work hard on your ASO (app store optimization) strategy. You can optimize your icon, title, description, and screenshots in order to be found faster on official app stores.
46. Run an ad campaign on Facebook.
53. Join LinkedIn groups. Participate in discussions and comment on interesting content. Share your own when relevant.
16. Record a podcast. In your show talk about the problem your app solves (note: the problem, not the solution). The guys ... host their own show on Soundcloud.
Technical promotion through giveaways:
59. Offer free trials. If your app is paid, offer a free trial to
collect potential user information. Then, reach out and enquire if they
don’t sign up for a paid plan. Build a relationship. Bring them in.
31. Offer discounts. If you are working with in-app purchases, offer them at cheaper prices on certain days, and let your users know via push notifications or your email newsletter.
44. Consider coupons. Find a coupon service that’s relevant to your market and run a campaign. The best part is that you can track the outcome very easily through the coupon codes.
65. Give out promo codes. Users are much more likely to engage if they can save some money.
40. If applicable, create an invite system. Users
who have the option between paying or inviting their friends are more
likely to send out the invites. Remember Candy Crush?
51. Help users promote your app. Add an in-app “tell a friend” feature. Incentivize this sharing feature by offering credits or discounts for every new subscriber someone brings on board.
Larger scale promotion:
54. Host an app launch party. Make it a fun and engaging experience. Invite core users and some press.
36. Get featured in an “app of the day” contest.
Self Monitoring Performance:
62. Install a heat map on your mobile app. Analyze what content people care and don’t care about.
41. Monitor your performance. Keep checking your analytics via AppAnnie or Flurry to understand how your users interact with your app. Draw new conclusions, prepare an action plan, execute, rinse, repeat!
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