As you may have noticed, we have developed a style of
information presentation where strategies for success at entrepreneurship and
ease of business will receive precedence over current business news, which however,
will also be highlighted within the week.
Home Business, albeit for the most part through e-commerce,
is on the rise in Bangladesh. This is one of the defining factors for the shift
in the country’s reality towards a lower-middle income economy. Home business
specifically in urban areas can add that extra income source, or even an entire
income source, for many entrepreneurs in Bangladesh. Like many other
businesses, this faces all the hurdles and challenges which has to be overcome.
All home business owners want to succeed. Another general fact. But the realistic
struggles might be the downfall of many of those enthusiastic owners. Thus here
we present a few key pointers which would channel all that effort and the
outstanding business initiative home businesses may have towards efficient
success stories.
Always worth a mention, online marketing strategies are an absolute must when it comes to startups, home business, SMEs and all the way to large corporate brands. Being good at marketing is not everyone's cup of tea, but maintaining steady traffic ensures continuous business outreach which may land in greater sales. Look in the link for the beneficial points of Online Marketing; last week this was also covered in a great deal.
Leverage Social Media
Bangladesh's possibly No 1 channel of marketing right now, home business owners should be careful of their niche market. The link provides an interesting quote of caution.
Roll out email marketing campaigns
Another marketing strategy, which is not on my personal preference list, is to utilize email marketing. Those who arrive at your website can be enticed to subscribe through email, so that you may develop a more personal relationship (even if communication from you end is pre-written emails)
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