86pc of users trust e-commerce: surveyStudy: Well-off consumers opt for online shopping
The combination of online marketplace and the affordability of smartphones are driving a strong sector to a steep growth curve: E-commerce. It is reported in a survey that 18% of the middle-class in Dhaka, Chittagong and Sylhet buy online, everyday. LightCastle Partners have reported that 86% of the the 450 respondants have a trustworthy perception regarding E-commerce. These respondants are young, between ages of 20-40, and belong to the middle class, with earning between US$251-US650.
Although food delivery consists of a huge chunk of online transactions, clothing purchases rank next, while consumer electronics and grocery lie at the bottom. These two however, are expecting to make a jump by the end of the year. For these leisurely operations, consumers use Ekhanei.com the most, Bikroy.com following a close second. Over half these platforms are early start-ups.Trustworthiness seems to be increasing rapidly. Security gateways and transaction mediums are helping produce these rising E-commerce consumers. Most E-commerce, is consumer-to-consumer, where 28% of the surveyed spend between Tk 1,000- Tk10,000 per visit. 38% of the whole said they were going to increase their online purchases next year.
Smartphone users on the rise
Another research found that smartphone users increased by 3.1 millions in 2015. The figure stood at 8.2 millions recently. Secretary general of the Mobile Phone Importers Association said the 25% import tax, network infrastructure and awareness amongst end-users are the facing challenges. Still, smartphone sale is expected to be at 8 million this year. With 2G's downward trend and 4G's expected status, 3G subscribers have contributed to the smartphone revenue of around US$1bn in 2015.
Symphony leads the market with around 48% market share. Popular smartphone features naturally included a less than 5 megapixel camera sensor with 64% of the sale in Q3 2015. International brands are facing barriers due to regulation and lack of consumer perception, which is a thriving lifeline for the local successful smartphone brands.
The combination of online marketplace and the affordability of smartphones are driving a strong sector to a steep growth curve: E-commerce. It is reported in a survey that 18% of the middle-class in Dhaka, Chittagong and Sylhet buy online, everyday. LightCastle Partners have reported that 86% of the the 450 respondants have a trustworthy perception regarding E-commerce. These respondants are young, between ages of 20-40, and belong to the middle class, with earning between US$251-US650.
Although food delivery consists of a huge chunk of online transactions, clothing purchases rank next, while consumer electronics and grocery lie at the bottom. These two however, are expecting to make a jump by the end of the year. For these leisurely operations, consumers use Ekhanei.com the most, Bikroy.com following a close second. Over half these platforms are early start-ups.Trustworthiness seems to be increasing rapidly. Security gateways and transaction mediums are helping produce these rising E-commerce consumers. Most E-commerce, is consumer-to-consumer, where 28% of the surveyed spend between Tk 1,000- Tk10,000 per visit. 38% of the whole said they were going to increase their online purchases next year.
Smartphone users on the rise
Another research found that smartphone users increased by 3.1 millions in 2015. The figure stood at 8.2 millions recently. Secretary general of the Mobile Phone Importers Association said the 25% import tax, network infrastructure and awareness amongst end-users are the facing challenges. Still, smartphone sale is expected to be at 8 million this year. With 2G's downward trend and 4G's expected status, 3G subscribers have contributed to the smartphone revenue of around US$1bn in 2015.
Symphony leads the market with around 48% market share. Popular smartphone features naturally included a less than 5 megapixel camera sensor with 64% of the sale in Q3 2015. International brands are facing barriers due to regulation and lack of consumer perception, which is a thriving lifeline for the local successful smartphone brands.
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